Gadgets, prizes await you at Gitex Shopper 2014
Published: Sep 27, 2014
Source: Khaleej Times


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Gadgets, prizes await you at Gitex Shopper 2014

Gitex Shopper begins today; new iPhones expected to rake in record numbers 

Gitex Shopper is set to open today with millions of dirhams of giveaways, discounts on latest gadgets and the chance to win a number of valuable prizes.

Breaking news of this year’s event is that Apple lovers will get a chance to see, feel and buy the latest iPhone 6 and iPhone 6 plus as it will be available in the UAE from the first day of the Middle East’s most anticipated consumer IT and electronics retail show.

In addition to a lot of freebies at the eight-day event, a Dh30 entry ticket will help lucky visitors to win a number of incredible prizes including tickets to watch FC Barcelona play live in Spain, scholarships for bright young students to study a bachelor’s degree at Amity University Dubai, cameras and digital gadgets and the major prize — a limited-edition Honda Accord — to be given away every day.

Gitex Shopper 2014 is taking place from September 27 to October 4 and will open from 11:00am-11:00pm every day. Tickets are available at the venue and at select Emarat outlets. A promotional entry ticket price of Dh10 is available for students pre-registered in groups over 50. Entry is free for children below the age of five.

Power retailers and well-known brands will be competing to deliver the lowest prices and best value buys on an array of smartphones, tablets, laptops, smart TVs, wearable technology, flying cameras and a myriad of weird and wonderful gadgets and gizmos.

Visitors can expect to see big promotions from well-known brands such as Better Life, Dell, Lenovo, Samsung and Siemens, and retail giants including Jacky’s Electronics, Jumbo Electronics, Sharaf DG and Max Electronics.

Trixie LohMirmand, senior vice-president of the Dubai World Trade Centre, organiser of the event, is expecting another successful show and said: “This year looks to be the biggest edition of Gitex Shopper yet, with a number of incredible products, new launches and discounts. There is so much on offer for visitors, it really is the one-stop-shop for all your electronic needs”.

The launch of the iPhone 6 coinciding with this year’s Gitex Shopper has organisers expecting record numbers as iPhone fans seek out the new edition at the lowest prices in the region. Initial speculation as to whether it would be available in time has been confirmed by a number of power retailers preparing their inventory for the show.

Nadeem Khanzadah, head of retail at Jumbo Electronics, said: “The recent stream of smartphone launches will drive increased customer traffic to the Gitex Shopper 2014. In particular, we expect to attract a number of aspirational Apple users to the Jumbo stand where we will be showcasing the newly-launched iPhone 6 and iPhone 6 Plus, which are set to retail from Dh2,599 and Dh2,999 respectively.”

Mahesh Chotrani, assistant vice-president at Jacky’s Electronics, also said: “With much anticipation following the official launch iPhone 6 and iPhone 6 Plus, we are expecting to have official stock available at Jacky’s stands during Gitex Shopper. Our suppliers are working with us to ensure we meet these timelines and it is our endeavor to guarantee as much as we can for this vital sales period.

Plug Ins is offering customers a chance to win a Dodge Charger this year. Every shopper with a bill worth Dh500 or more will enter a raffle draw with the chance of taking the powerful car home. All shoppers attending the exhibition at the DWTC get a chance to hit the Plug Ins gong to win guaranteed prizes on spending a minimum of Dh1,000.

Sean Connor, general manager of Plug Ins, said that Gitex is integral to the purchasing interests within the consumer electronics industry and is a strong indicator of the strong appetite this market has. He added: “This Gitex we have almost doubled our stand as compared to last year and therefore expect a similar effect on our sales as well. I am confident that our various monster deals and major giveaways will live up to the expectations of our shoppers.”

Samsung wowed shoppers at the spring edition of Gitex Shopper earlier this year when it unveiled the curved UHD TV to the regional market, and they are set to do it again having promised a number of exciting launches and promotions alongside their flagship smartphones, tablets and cameras.

Young Soo Kim, president of Samsung Gulf Electronics, said: “We are always excited to participate in Gitex Shopper and look forward to welcoming visitors as we showcase our latest products including the world’s largest Curved UHD TV. At this years’ Gitex Shopper we will be revealing an impressive lineup of models including the Galaxy Note 4 and Gear S which can both be pre-booked at our stand. Samsung will also be running exclusive promotions where tech-savvy consumers can get their hands on the latest technology for unbeatable prices.”

Anticipating a huge turnaround in the forthcoming Gitex Shopper, Emax expects its sales in the show to surge by over 25 per cent. “We have Dh10 million worth of giveaways. Gitex is an opportunity for us to communicate with consumers and help them stay abreast of latest tech innovations”, said Neelesh Bhatnagar, CEO of Emax- By Abdul Basit 

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