Published: Sep 21, 2014
Source: Saudi Gazette


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SPC launches smart tissue with maximum softness

SAUDI Paper Converting Company (SPC), a leading paper manufacturing organization in the Arab world, launched its new smart tissue product called "Ly Ly" with augmented reality (AR) technology at a local hotel in Riyadh recently.

Abdullah Al-Gubain, CEO of SPC, said "Ly Ly gives AR technology, which is the first and latest in the Arab World. Our endeavor is to create ideal method of communicating with consumers and building relationships."

He said: "Our aim is to capture the need of local and international markets with maximum softness and attractiveness. Ly Ly is extremely soft texture, smooth tissue paper with natural brightness and environmentally friendly."

With the launch of this new product, Saied Afify, general sales manager at SPC, said "our aim is to capture the market as a key player of paper industry in the Arab World. AR technology combines real and virtual worlds in a way that is interactive in real time in three dimensions."

A large number of International brands are using AR technologies now days to make their advertising and promotion efforts more appealing for young and tech savvy consumers. 

Explaining about the AR technology, Abdulkarim Al-Nuhayer, general manager of SPC, said "our customers now get pleasure from a super soft tissue in a new way and engage with them through mobile application." 

Since its initial inception, "SPC aimed to saves the environment and benefits the community through its interest in paper recycling and reducing its reliance on virgin pulp which is manufactured through the consumption of forest trees," he said.

Ly Ly helps you be at your best in the kitchen. People can download mobile app and browse good selection of recipes, cooking videos, sports videos, helpful health tips, and nutrition facts with one touch at your smart devices. Ly Ly Mobile app is available for free on iPhone, iPod and Android 

Ly Ly, a premium quality paper is available in different sizes and styles including duplex, pocket, square, toilet, kitchen, maxi roll and napkins among others. 

Saudi Paper Manufacturing Company (SPMC) has three main companies based in the Kingdom including Saudi Paper Manufacturing Company (SPMC), Saudi Recycling Company (SRC) and Saudi Paper Converting Company (SPCC). 

These three companies run wholly-owned paper collection and recycling operations in the United Arab Emirates, Morocco, Bahrain, Jordan and Algeria. 

Moreover, SPMC primary objective is to collection of waste paper which has a positive impact on the environment and society. 

The collection of waste paper serves to eliminate harmful effects such as preserving the environment primarily through preserving its natural resources; the biodiversity of trees through reducing dependence on imported pulp, which depends for its production on cutting down forest trees; raising environmental awareness and healthy practices of the public.

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